The world is changing rapidly. The Fourth Industrial Revolution involves a switch from Big Corporations to a scenery dominated by small business owners. “Change Hard: Why Corporations Rise and Fade” will take you through the last 100 years of Management Theory. With this generic background, it will be easier to understand basic concepts such as Motivation, Leadership, Culture and Team Building in order to succeed in International Business.
Three examples from real life in Corporations will show you how Directors, Middle Management and Employees will systematically resist change to protect their own interests. Unable to Innovate and lost in their own sea of politics, bureaucracy and inefficiency, few corporations resist the test of time. Entrepreneurs conquer those markets that Corporations fail to capture, introducing Disruptive Innovations that in the end destabilize the Giants themselves. Welcome to the Digital Revolution, the Age of Entrepreneurs!!
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